CHEEKYTOES BAREFOOT SHOES LTD (“Cheekytoes”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit or shop at https://cheekytoes.com.

1. Who We Are

CHEEKYTOES BAREFOOT SHOES LTD is the data controller responsible for your personal information.

Company No.: 17086415
VAT No.: GB516258100
Location: Bournemouth, United Kingdom
Privacy Enquiries: legalinformation@cheekytoes.com
Customer Support: customerservice@cheekytoes.com

2. Information We Collect

We may collect the following information:

• your name and contact details;

• billing and delivery addresses;

• order details and purchase history;

• payment confirmation information;

• account login details, if you create an account;

• device, browser and Website usage information;

• marketing preferences;

• customer service communications;

• reviews, photos or feedback you choose to submit.

We do not store full card payment details. Payments are processed securely by third-party payment providers.

3. How We Use Your Information

We use your information to:

• process, fulfil and deliver your orders;

• manage returns, refunds and customer service requests;

• manage your account, where applicable;

• send order confirmations, delivery updates and service messages;

• improve our Website, products and services;

• detect fraud, protect our business and keep our Website secure;

• comply with legal, accounting and tax obligations;

• send marketing communications where permitted by law.

4. Our Lawful Basis for Processing

We process your personal information under the following lawful bases:

• Contract: to process your order, arrange delivery, manage returns and provide customer support.

• Legal obligation: to comply with tax, accounting, company and consumer law obligations.

• Legitimate interests: to operate and improve our business, prevent fraud, respond to enquiries and maintain Website security.

• Consent: for email marketing, SMS marketing and non-essential cookies where consent is required.

You can withdraw consent at any time where we rely on consent.

5. Marketing Communications

Where legally required, we will only send marketing emails or SMS messages if you have opted in.

You can unsubscribe at any time by using the unsubscribe link in our emails, following the instructions in our messages, or contacting us at legalinformation@cheekytoes.com.

Service messages relating to your order, delivery, account or customer support are not marketing communications and may still be sent where necessary.

6. Cookies and Analytics

We use cookies and similar technologies to operate the Website, support ecommerce functionality, analyse Website traffic and improve customer experience.

We currently use tools including Shopify, Google Analytics and Klaviyo.

Where required by law, non-essential cookies, including analytics and marketing cookies, are only used after consent.

For more information, please see our Cookie Policy.

7. Sharing Your Information

We may share your information with trusted third parties where necessary to operate our business, including:

• Shopify and ecommerce service providers;

• payment providers such as Shopify Payments, PayPal, Stripe or Klarna, where applicable;

• delivery and fulfilment providers, including Royal Mail or other couriers;

• customer support and email communication providers;

• analytics and marketing providers;

• review platforms;

• professional advisers, accountants or legal advisers where required;

• authorities, regulators or law enforcement where legally required.

These providers may only process your information where necessary to provide their services or where required by law.

8. International Transfers

Some of our service providers may process personal information outside the United Kingdom.

Where this happens, we take reasonable steps to ensure appropriate safeguards are in place, such as contractual protections or other lawful transfer mechanisms.

9. How Long We Keep Your Information

We keep personal information only for as long as necessary for the purposes described in this Privacy Policy.

In general:

• order and transaction records may be kept for accounting, tax and legal purposes;

• customer service records may be kept for as long as needed to resolve enquiries or disputes;

• marketing data is kept until you unsubscribe or withdraw consent;

• Website analytics data is kept according to the settings of the relevant analytics provider.

When information is no longer needed, we will delete it or anonymise it where appropriate.

10. Your Rights

Under UK GDPR, you may have the right to:

• access the personal information we hold about you;

• correct inaccurate or incomplete information;

• request deletion of your information;

• restrict how we use your information;

• object to certain types of processing;

• withdraw consent where we rely on consent;

• request transfer of your information where applicable.

To exercise your rights, please contact: legalinformation@cheekytoes.com.

We may need to verify your identity before responding to your request.

11. Children’s Privacy

Our Website is intended for adults purchasing products for children.

We do not knowingly collect personal information directly from children. If you submit a review, photo or other content that includes a child, you confirm that you are the child’s parent or legal guardian, or that you have the appropriate permission to submit that content.

12. Security

We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, misuse or disclosure.

However, no online service can be guaranteed to be completely secure.

13. Your Right to Complain

If you are unhappy with how we handle your personal information, please contact us first so we can try to resolve the issue.

You also have the right to complain to the UK Information Commissioner’s Office (ICO).

14. Updates to This Policy

We may update this Privacy Policy from time to time.

The latest version will always be available on this page. If we make significant changes, we may take additional steps to notify you where appropriate.

15. Contact Us

CHEEKYTOES BAREFOOT SHOES LTD
Bournemouth, United Kingdom

Privacy Enquiries: legalinformation@cheekytoes.com
Customer Support: customerservice@cheekytoes.com

Last Updated: 4th May 2026