Our Story
We are a family run business with a strong belief that the right footwear gives children the freedom to move naturally and supports healthy foot development. Our journey began when we struggled to find comfortable, foot-friendly shoes for our own son and discovered the world of barefoot footwear.
Our name Cheekytoes reflects everything we believe in. Inspired by the British expression “cheeky monkey” for playful little ones, we combined it with “toes” to celebrate the freedom of movement that barefoot shoes encourage. To us, it represents curious little feet, ready to run, explore and grow naturally.
We started from scratch, turning our conservatory into a small warehouse and a spare room into our first office. With Fernanda’s passion for health, nutrition and fashion, and Gonzalo’s background in footwear retail and design, we set out to bring some of Spain’s finest barefoot brands to families across the UK.
Today, Cheekytoes is built around simple values: family, sustainability, quality and child well-being. Our mission is to help little feet grow strong and healthy by offering premium barefoot shoes without compromising on comfort, style or craftsmanship.
Why trust us?
As parents ourselves, we know how important it is to choose shoes you can trust.
We partner with Spanish shoemakers known for their craftsmanship and use of natural materials, working only with family‑run brands that share our commitment to quality, sustainability and foot health.
Every pair is carefully selected and tested for comfort and durability, so you can shop with confidence knowing each shoe meets our high standards.
01.
Curated selection of Spanish brands
Our curated collection features trusted Spanish names like Pablosky, Lejan, Blanditos, Titanitos and Chettos. We choose these brands for their quality materials, ergonomic designs and dedication to children’s foot health, ensuring every shoe supports natural growth.
02.
Mission
Our mission is to provide parents in the United Kingdom who care about their children’s natural development with the finest Spanish‑made barefoot shoes. We select footwear distinguished by its materials, craftsmanship and design. Children’s foot health comes first, and we never compromise on quality, aesthetics or our use of natural, sustainable materials.
03.
Vision
Our vision is to become the UK’s leading multi‑brand online shop for children’s barefoot footwear and complementary accessories.
Fernanda & Gonzalo. Founders
Some valid reasons to choose barefoot shoes
Why barefoot shoes?
Barefoot shoes mimic natural walking: thin, flexible soles and roomy toe boxes allow toes to spread, strengthen feet and improve balance and posture while supporting healthy foot development. They may also reduce injuries and back pain. Transition gradually if you need support.
Give their feet the freedom they deserve. Explore our barefoot collection today.
Meet our team
Fernanda
Managing Director
Gonzalo
Operations Director
Eric
Cost & Inventory Manager
Tommy
Chief Cheeky Officer
